The State Council unveiled a guideline on boosting high-quality development of service consumption to release consumption potential in August.

To tap the potential of basic consumption, the guideline calls for improving the service quality of the catering industry and encouraging world-renowned catering brands to open their first or flagship store in China. The quality of accommodation services and foreign-related services should also be improved.

The development of housekeeping services and the silver economy will also be supported.

Meanwhile, an array of measures will be taken to boost the vitality of life-enhancing consumption, including launching promotion activities for culture and tourism consumption across the country, refining entry policies and consumption environment, expediting the resumption of flights, providing various payment services, and expanding the visa-free policy to more countries.

Consumption related to sports, education and training, and residential services will also be spurred.

According to the guideline, more efforts will be made to foster and boost new types of consumption such as e-sports, social commerce, livestream commerce, green consumption, and health consumption.

In addition, the opening-up of the service industry will be further expanded.

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